The Hudge Factor
Have you ever seen an episode of Shark Tank? And did you ever notice Kevin O'Leary (aka, "Mr. Wonderful") send dreamers walkin' with a tear in their eye because they … … that what? Was it because they didn't pitch a profitable idea?
Nope.
It never fails. If the contestant can't prove they have something unique and original, they're done. If their ideas can be copied, he never wants any part of it.
So imagine what it's like selling your same ol' me too services? People think they've already seen it all. Until someone who's been "Hudge Factor'd" shows up and drops their PMS on them! (Proprietary Method for Success).
Minds get blown.
The prospect sees it clearly. The vision has been painted for them: they want your method. Problem is (for them), there's only one person on th planet who is qualified to lead them through that Proprietary Method… and that would be you.
If they want the system, they gotta go through you.
That's what the Hudge Factor is about.
Armando G and Duane Z used their 'Methods to land $25,000 contracts. Deborah J. used just one Hudge-Factor pillar in her business and started selling $10,000 packages. Michael K. launched an online membership, that wasn't more than a login page and a handful of Google Docs with 9 emails and his Hudge Factor Proprietary Method of Success—and now, it's got over 200 members!
Quit copying everyone else.
It's time to quit flailing with ideas here and there, thinking that you must soak up whatever webinar-of-the-week so you can niche harder or finally nail that strategy.
Stick to what you're best at and get those talents of yours engineered into your own Proprietary Method and kick that imposter voice out of your head for good.
ATTRACT
The right people relate to you and your message.
SELL
Use your PMS to position yourself in the most persuassive way
SCALE
Communicate your culture to your growing team.